Personal branding is an act of presenting, marketing yourself or creating an image for yourself to the public. The internet is important for self-representation, business visibility, and work. It is your connection to the rest of the world and can be utilized effectively for personal branding. Key elements essential to personal branding include writing a brand purpose, knowing your core values, strength, and skills, and providing your brand elements (colors, logo, images, name).
Here are five simple tips to have in mind before starting your branding journey.
Have a purpose
If you don’t know why you need a personal brand, take a pause right here. Take some time to list the specific reasons why you need a personal brand and the purpose you intend to achieve from having one. Be clear about what you want to achieve.
Have a Story
Once you know what you intend to achieve with branding, thenext step is to develop that purpose into a story. What is your story? Think about certain limitations you’ve had, and channel them into something great. This could be a product or service.
Show up Consistently
In branding, we take consistency to a higher level. Rather than just showing up consistently, show up as your brand consistently. If you have any significant elements, use them every time you show up. An example will be if you have a name e.g the mind surgeon; include this name in your posts and videos where necessary, and when you introduce yourself or talk to people. They will begin to connect you to that brand.
Creatively share your story
Be creative about presenting your brand to the world. Tweak different ways to present your unique value to your audience. Telling personal stories is usually a good catch for written content. Share your story.
Give the best presentation ever
The first impression matters most times. This means, always presenting yourself as well as possible. Your images, your photos, and your dressing should constantly reflect YOU and YOUR BRAND.
Cheers to creating a compelling personal brand.
We are rooting for you!
